Monday, July 28, 2008

This Tool Can Change Your Life

Back in 1991, my mentor was making full-time income from MLM. He retired from that company and actually joined over 100 network marketing companies in the next few years, to figure out how this industry really works: the good, the bad, the ugly. Here's what he did:

    1. Got on dozens of company conference calls

    2. Organized & categorized companies, products, compensation plans, distributor kits, & marketing materials to compare each company with all the others

    3. Studied their business models, to understand what kind of behavior certain business models drove

    4. Studied how different "upline gurus" trained (or did not train) their people

This process answered all the mysteries.

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